9
February
Is social media’s most natural fit with PR?
David Armano’s move to Edelman late last year, together with a Twitter discussion that followed it, got me thinking about where the social media chips may fall in 2010 and beyond. In all the social media hype last year, there was a driving sense that it was a discipline that should be standalone channel or [...]
9
December
The effect of choice on consumer empowerment
Alan Mitchell recently wrote a great piece in Marketing (UK marketing magazine) on the use of customer empowerment as a marketing tool. Now we’ve all got very caught up in 2008 and 2009 about the explosion of social media and how that has turned the marketer-customer relationship on its head. Social media has essentially turned [...]
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