The Agency of the Future
I was skimming through a recent Advertising Age where an article on the “Future of the Media Agency” caught my eye. In it, various media agency heads were discussing their views on how their groups would have to adapt to a rapidly evolving and increasingly fragmented media space. Their answers surprised me though, and very [...]
Up There…
As much as I love our new modern, digital world, there is a distinct sadness about the loss of a lot of art forms that ones and zeroes have replaced. As culture moves, some of the most beautiful skills are lost or neglected as demands shift to ‘easier’ or more ‘efficient’ ways of production. Stella [...]
Extreme Makeover: Getting unsexy or difficult brands onto social media
My latest post on Memeburn is up: Social media as a marketing platform was all most marketers could talk about in 2009. Helped by mass worldwide adoption, as well as wilting marketing budgets in the face of the global economic meltdown, every chief marketing officer was under pressure to ‘get on Facebook’. As the dust [...]
On research and insight…
In reviewing our strategy model at Traffic Integrated recently, we spent a lot of time discussing the often confused connection between research and insight in crafting strategic responses. Before your eyes glaze over, consider for a moment how much importance strategy and creative platforms place on insight to gain fresh perspectives on brand environments. Without [...]
Is social media’s most natural fit with PR?
David Armano’s move to Edelman late last year, together with a Twitter discussion that followed it, got me thinking about where the social media chips may fall in 2010 and beyond. In all the social media hype last year, there was a driving sense that it was a discipline that should be standalone channel or [...]
The effect of choice on consumer empowerment
Alan Mitchell recently wrote a great piece in Marketing (UK marketing magazine) on the use of customer empowerment as a marketing tool. Now we’ve all got very caught up in 2008 and 2009 about the explosion of social media and how that has turned the marketer-customer relationship on its head. Social media has essentially turned [...]
-
Latest tweets
