Extreme Makeover: Getting unsexy or difficult brands onto social media
My latest post on Memeburn is up: Social media as a marketing platform was all most marketers could talk about in 2009. Helped by mass worldwide adoption, as well as wilting marketing budgets in the face of the global economic meltdown, every chief marketing officer was under pressure to ‘get on Facebook’. As the dust [...]
Is social media’s most natural fit with PR?
David Armano’s move to Edelman late last year, together with a Twitter discussion that followed it, got me thinking about where the social media chips may fall in 2010 and beyond. In all the social media hype last year, there was a driving sense that it was a discipline that should be standalone channel or [...]
Best albums of 2009
It’s that usual time of year for annual ‘Best of’ lists. It’s been an interesting year in music; some standout albums, but not a lot of quality depth in my opinion. Anyway, here’s my favourite albums of 2009: 20. To Lose My Life – White Lies One of the breakthrough bands of the year and [...]
The effect of choice on consumer empowerment
Alan Mitchell recently wrote a great piece in Marketing (UK marketing magazine) on the use of customer empowerment as a marketing tool. Now we’ve all got very caught up in 2008 and 2009 about the explosion of social media and how that has turned the marketer-customer relationship on its head. Social media has essentially turned [...]
Checking back in…
I started blogging seriously in 2004, which I used really as a focal point for an interest in politics and political marketing strategy. The Fishbowl, over on the Blogger platform, served me well for many years and led to some fantastic opportunities, like being a founding contributor on Vincent Maher and Matthew Buckland’s Thoughtleader platform. [...]
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