Up There…
As much as I love our new modern, digital world, there is a distinct sadness about the loss of a lot of art forms that ones and zeroes have replaced. As culture moves, some of the most beautiful skills are lost or neglected as demands shift to ‘easier’ or more ‘efficient’ ways of production. Stella [...]
Review: Making Ideas Happen
On a bumpy plane ride from Johannesburg to Cape Town last night I finally finished reading Scott Belsky’s book, Making Ideas Happen. As a self-confessed productivity junkie, but a pretty poor exponent of complex productivity systems, Scott’s Action Method system and his supporting philosophy is right up my alley. Let me explain… I’ve had a [...]
Extreme Makeover: Getting unsexy or difficult brands onto social media
My latest post on Memeburn is up: Social media as a marketing platform was all most marketers could talk about in 2009. Helped by mass worldwide adoption, as well as wilting marketing budgets in the face of the global economic meltdown, every chief marketing officer was under pressure to ‘get on Facebook’. As the dust [...]
The concept of time in a digital world…
I came across a great presentation by Bud Cadell on how our perception of time has been altered in the modern (digital) world, and what impact this has on how we execute marketing campaigns. Check it out: There's More Time Than The Present View more presentations from Bud Caddell.
On research and insight…
In reviewing our strategy model at Traffic Integrated recently, we spent a lot of time discussing the often confused connection between research and insight in crafting strategic responses. Before your eyes glaze over, consider for a moment how much importance strategy and creative platforms place on insight to gain fresh perspectives on brand environments. Without [...]
Is social media’s most natural fit with PR?
David Armano’s move to Edelman late last year, together with a Twitter discussion that followed it, got me thinking about where the social media chips may fall in 2010 and beyond. In all the social media hype last year, there was a driving sense that it was a discipline that should be standalone channel or [...]
Murray Michael Fisher arrives
Sunday 20th December was an incredible moment in my life, with the birth of our first child, Murray. It was probably the most intense moment I’ve ever experienced, and I’m in awe of my wife for being able to produce and deliver this awesome little thing. It’s a long journey ahead, but after witnessing what [...]
Best albums of 2009
It’s that usual time of year for annual ‘Best of’ lists. It’s been an interesting year in music; some standout albums, but not a lot of quality depth in my opinion. Anyway, here’s my favourite albums of 2009: 20. To Lose My Life – White Lies One of the breakthrough bands of the year and [...]
The effect of choice on consumer empowerment
Alan Mitchell recently wrote a great piece in Marketing (UK marketing magazine) on the use of customer empowerment as a marketing tool. Now we’ve all got very caught up in 2008 and 2009 about the explosion of social media and how that has turned the marketer-customer relationship on its head. Social media has essentially turned [...]
Dancing around the wedding pole
The DA have made no secret of their long term plans for the party. Nor should they, such has been the success of meeting their strategy goals in recent history. In 2004, the DA stated their plans to take control of the Cape Metro in 2006, the Province by 2009 and the country by 2014. [...]
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