Comments on: Is social media’s most natural fit with PR?

By: DR4WARD

DR4WARD — Wed, 10 Feb 2010 00:32:21 +0000

Public Relations, Advertising, and other Marketing Functions are mostly silos in organizations.

These silo walls have to come down. Keeping Social Media in the Public Relations silo makes as much sense as having it any other silo. Silos only further fiefdoms that impede internal and external communication and collaboration.

Social Media must have an Integrated Marketing Communications or 360 Degree Branding Approach and include all aspects of the internal and external Business organization.

Public Relations is one of many spokes in the wheel with the customer at the hub.

Keep Digging for Worms!

By: DRWARD

DRWARD — Wed, 10 Feb 2010 00:31:36 +0000

Public Relations, Advertising, and other Marketing Functions are mostly silos in organizations.

Social Media must have an Integrated Marketing Communications or 360 Degree Branding Approach and include all aspects of the internal and external Business organization.

Public Relations is one of many spokes in the wheel with the customer at the hub.

Keep Digging for Worms!

By: Rick Gardinier

Rick Gardinier — Tue, 09 Feb 2010 19:48:45 +0000

Loved your post. But while on the one hand I agree with you Jonty – social media is most certainly not just another marketing channel. On the other hand, to limit Social Media efforts to traditional public relations skills in 100% of cases is too limiting. We’ve broken social media into 12 distinct product areas — some driven by PR to be sure. But others belong with Analytics experts, 1:1 experts and yes, even paid media experts. Our POV on this topic was published in AdAge last year: http://bit.ly/abxj33