Preview of Andrew Zuckerman’s ‘Music’
I really enjoyed Andrew Zuckerman’s previous book, Wisdom, a fantastic collection of portraits partnered with an absolute treasure trove of advice and well, wisdom, from those featured about life, creativity and happiness. It’s one of those books that you might pass at Exclusive Books and write it off as just another indulgent coffee table paperweight, [...]
A few good Vimeos…
I’m a big fan of Vimeo over YouTube. Sure they’re targeted differently, but Vimeo’s definitely the one I’d take to a desert island. Better quality of submission is the main reason, but I love the site design and simplicity of use too. A couple of favourites from the past few weeks… THE BEAT OF NEW [...]
The Agency of the Future
I was skimming through a recent Advertising Age where an article on the “Future of the Media Agency” caught my eye. In it, various media agency heads were discussing their views on how their groups would have to adapt to a rapidly evolving and increasingly fragmented media space. Their answers surprised me though, and very [...]
Up There…
As much as I love our new modern, digital world, there is a distinct sadness about the loss of a lot of art forms that ones and zeroes have replaced. As culture moves, some of the most beautiful skills are lost or neglected as demands shift to ‘easier’ or more ‘efficient’ ways of production. Stella [...]
Review: Making Ideas Happen
On a bumpy plane ride from Johannesburg to Cape Town last night I finally finished reading Scott Belsky’s book, Making Ideas Happen. As a self-confessed productivity junkie, but a pretty poor exponent of complex productivity systems, Scott’s Action Method system and his supporting philosophy is right up my alley. Let me explain… I’ve had a [...]
Extreme Makeover: Getting unsexy or difficult brands onto social media
My latest post on Memeburn is up: Social media as a marketing platform was all most marketers could talk about in 2009. Helped by mass worldwide adoption, as well as wilting marketing budgets in the face of the global economic meltdown, every chief marketing officer was under pressure to ‘get on Facebook’. As the dust [...]
The concept of time in a digital world…
I came across a great presentation by Bud Cadell on how our perception of time has been altered in the modern (digital) world, and what impact this has on how we execute marketing campaigns. Check it out: There's More Time Than The Present View more presentations from Bud Caddell.
On research and insight…
In reviewing our strategy model at Traffic Integrated recently, we spent a lot of time discussing the often confused connection between research and insight in crafting strategic responses. Before your eyes glaze over, consider for a moment how much importance strategy and creative platforms place on insight to gain fresh perspectives on brand environments. Without [...]
Is social media’s most natural fit with PR?
David Armano’s move to Edelman late last year, together with a Twitter discussion that followed it, got me thinking about where the social media chips may fall in 2010 and beyond. In all the social media hype last year, there was a driving sense that it was a discipline that should be standalone channel or [...]
Murray Michael Fisher arrives
Sunday 20th December was an incredible moment in my life, with the birth of our first child, Murray. It was probably the most intense moment I’ve ever experienced, and I’m in awe of my wife for being able to produce and deliver this awesome little thing. It’s a long journey ahead, but after witnessing what [...]
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